Today’s “hyper-connected” individuals are always on through devices connecting them to the world. For you, this means reinterpreting, and imaginatively rethinking what you must do to reach them. That’s where we come in.
Contact Us for more information about how we can help you.
Marketing your institution today is an ongoing challenge. With insightful analysis and new tactics adapted to consumer behaviors, we help you create relational customers.
Right Ideas believes energetic business development is a constant need in a an ever shifting but evergreen marketplace. That’s why answering the question of why people buy is of paramount importance. We help you answer the why question with a new marketing framework called S.A.V.E. — Solution, Access, Value, and Education. Let us help you S.A.V. E. your institution!
Right Ideas has over 30 years of diverse experience in research, business, education, and technology. We work with you on the basis of common Christian values while maintaining a servant leadership mentality.
To get in touch, please use the information request form or call us at (610) 223 5163
Right Ideas provides leadership coaching and business development to organizations that need corporate solutions for growth. As strategic generalists with more than 30 years of experience, we give you a comprehensive and extensive view of your market and realistic strategies to help you achieve your goals.
Right Ideas believes that business development is an inherent need in a constantly shifting marketing landscape. Based in Blandon, Pennsylvania, we provide customer relationship management and product marketing strategies through market research and focus group discussions.
The immersion of our culture into all things digital means that marketing product information through traditional media like print, video, and audio is no longer sufficient. With free Internet access, information on products and services must be advertised to consumers through their chosen technologies and on their schedule. People now expect businesses to educate them to better understand each product and service and provide a convenient way for them to obtain information. Therefore, businesses should give added value that not only builds a solid relationships, but also increases consumer involvement. The goal is to build a relationship with real, live people as the organization satisfies the customer.
Right Ideas believes that business development is an inherent need in a constantly shifting marketing landscape. We provide customer relationship management and product marketing strategies through market research and focus group discussions.
Since the 1950s, the model for most product and service marketing has been the 4Ps: Product, Place, Price, and Promotion. Business today has evolved to your knowing the needs and experiences of consumers. Answering the question of “WHY” people buy is of paramount importance. We help you answer the “WHY” question and replace the 4Ps with a new marketing framework called S.A.V.E. The acronym stands for Solution, Access, Value, and Education.
SOLUTION-SELLING STRATEGY
This new solution-selling strategy allows your business to appeal to your customers by focusing more on their needs and wants.
UNDERSTANDING YOUR CLIENTS
Meeting the ever-changing needs of connected consumers means understanding them intuitively and with empathy.
This is called “Grok” or “Grokking.”
DEVELOP CONSUMER PERSONAS
We help you do this as we develop “consumer personas” that anticipate customer needs.
Leading you through a well thought-out planning process prepares you to better understand your customers.
TARGETED MARKETING
Moreover, we assist you in implementing a consumer feedback and discussion plan to make sure your products and services satisfy your target market.
