We’re Ready to Help

Today’s “hyper-connected” individuals are always on through devices connecting them to the world. For you, this means reinterpreting, and imaginatively rethinking what you must do to reach them. That’s where we come in.

Contact Us for more information about how we can help you.

We Look Inside and Out

Marketing your institution today is an ongoing challenge. With insightful analysis and new tactics adapted to consumer behaviors, we help you create relational customers.

Right Ideas believes energetic business development is a constant need in a an ever shifting but evergreen marketplace. That’s why answering the question of why people buy is of paramount importance. We help you answer the why question with a new marketing framework called S.A.V.E. — Solution, Access, Value, and Education. Let us help you S.A.V. E. your institution!

Decades of Experience

Right Ideas has over 30 years of diverse experience in research, business, education, and technology. We work with you on the basis of common Christian values while maintaining a servant leadership mentality.

Contact

To get in touch, please use the information request form or call us at (610) 223 5163

RIGHT IDEAS, INC.
Box 309

Fleetwood, PA 19522
jerry@rightideasinc.com

Effective Solutions for Improving Your Business

Right Ideas provides leadership coaching and business development to organizations that need corporate solutions for growth. As strategic generalists with more than 30 years of experience, we give you a comprehensive and extensive view of your market and realistic strategies to help you achieve your goals.

Strategic Planning:
Research shows that less than half of today’s businesses have a regularly updated, goal-driven strategic plan. Strategic planning is our strength. We help you develop a plan and get to know members of your market segments with our consumer-driven interactive techniques. Our hyper-targeted marketing communications plans help you reach your audience and create relational customers.
Counseling & Accountability:
Our way of counseling and providing accountability goes beyond the typical consultant. We look within your organization and help you train and utilize your most valuable asset – your people. We put a premium on servant leadership and couple that with high-tech personnel assessment and training. This lets us maximize impact inside and outside your organization.

Right Ideas believes that business development is an inherent need in a constantly shifting marketing landscape. Based in Blandon, Pennsylvania, we provide customer relationship management and product marketing strategies through market research and focus group discussions.

The immersion of our culture into all things digital means that marketing product information through traditional media like print, video, and audio is no longer sufficient. With free Internet access, information on products and services must be advertised to consumers through their chosen technologies and on their schedule. People now expect businesses to educate them to better understand each product and service and provide a convenient way for them to obtain information. Therefore, businesses should give added value that not only builds a solid relationships, but also increases consumer involvement. The goal is to build a relationship with real, live people as the organization satisfies the customer.

Our Services

Right Ideas believes that business development is an inherent need in a constantly shifting marketing landscape. We provide customer relationship management and product marketing strategies through market research and focus group discussions.

Leadership Team Building
100
Coaching & Accountability
100
Strategic Planning Counsel
100
Critical Goal Establishment
100
Business Plan Development
100
Market Research
100
Marketing Communications
100
Branding & Rebranding Strategies
100
Message Creation
100
Resource Allocations
100
Training & Development
100
New Media Implementation
100

A New Framework

Since the 1950s, the model for most product and service marketing has been the 4Ps: Product, Place, Price, and Promotion. Business today has evolved to your knowing the needs and experiences of consumers. Answering the question of “WHY” people buy is of paramount importance. We help you answer the “WHY” question and replace the 4Ps with a new marketing framework called S.A.V.E. The acronym stands for Solution, Access, Value, and Education.

SOLUTION-SELLING STRATEGY

This new solution-selling strategy allows your business to appeal to your customers by focusing more on their needs and wants.

UNDERSTANDING YOUR CLIENTS

Meeting the ever-changing needs of connected consumers means understanding them intuitively and with empathy.

This is called “Grok” or “Grokking.”

DEVELOP CONSUMER PERSONAS

We help you do this as we develop “consumer personas” that anticipate customer needs.

Leading you through a well thought-out planning process prepares you to better understand your customers.

TARGETED MARKETING

Moreover, we assist you in implementing a consumer feedback and discussion plan to make sure your products and services satisfy your target market.