Right Ideas is a highly specialized business consulting firm. We provide you with the necessary tools to reach the connected consumer through strategic business consulting and market research. Since 1981, Right Ideas has been providing an objective third-party viewpoint, that helps you see your business the way your customers see it. A member of the American Marketing Association and the Marketing Research Association, we work with businesses and nonprofits in the process of strategic change using the latest digital techniques and consumer understanding.
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Through active leadership coaching and strategic planning, we help you adapt to the changing marketing landscape. As a team of highly skilled professionals, we become your coach for growth as we work with you and your company. With diverse expertise in business, research, communications, and operations, we cover all aspects your company may need to improve.
Right Ideas provides persona-driven strategic solutions for companies that want to thrive. Our product marketing strategy makes you focus your business on your customers. We also teach you how to reach out to your target market using a digital narrowcasting approach. Through qualitative, quantitative, and mixed research, we help you learn more about your customers.
Right Ideas provides leadership coaching and business development to organizations that need corporate solutions for growth. As strategic generalists with more than 30 years of experience, we give you a comprehensive and extensive view of your market and realistic strategies to help you achieve your goals.
Right Ideas believes that business development is an inherent need in a constantly shifting marketing landscape. Based in Blandon, Pennsylvania, we provide customer relationship management and product marketing strategies through market research and focus group discussions.
The immersion of our culture into all things digital means that marketing product information through traditional media like print, video, and audio is no longer sufficient. With free Internet access, information on products and services must be advertised to consumers through their chosen technologies and on their schedule. People now expect businesses to educate them to better understand each product and service and provide a convenient way for them to obtain information. Therefore, businesses should give added value that not only builds a solid relationships, but also increases consumer involvement. The goal is to build a relationship with real, live people as the organization satisfies the customer.
Right Ideas believes that business development is an inherent need in a constantly shifting marketing landscape. We provide customer relationship management and product marketing strategies through market research and focus group discussions.
Since the 1950s, the model for most product and service marketing has been the 4Ps: Product, Place, Price, and Promotion. Business today has evolved to your knowing the needs and experiences of consumers. Answering the question of “WHY” people buy is of paramount importance. We help you answer the “WHY” question and replace the 4Ps with a new marketing framework called S.A.V.E. The acronym stands for Solution, Access, Value, and Education.
This new solution-selling strategy allows your business to appeal to your customers by focusing more on their needs and wants.
UNDERSTANDING YOUR CLIENTS
Meeting the ever-changing needs of connected consumers means understanding them intuitively and with empathy.
This is called “Grok” or “Grokking.”
DEVELOP CONSUMER PERSONAS
We help you do this as we develop “consumer personas” that anticipate customer needs.
Leading you through a well thought-out planning process prepares you to better understand your customers.
Moreover, we assist you in implementing a consumer feedback and discussion plan to make sure your products and services satisfy your target market.
The team of professionals at Right Ideas is remarkable in its diverse expertise—business, education, finance, technology, communications, research, Christian ministry, design and creative arts. Everyone on our staff works on a basis of unified values and with a desire for excellence. We couple that with a servant leadership mentality. Thank you for your interest. For questions or comments, please use the information below. We look forward to hearing from you soon.