Saying the right thing at the right time can be crucial to achieving sales and marketing success. Copy for the ear such as that used by Customer Service Representatives and sales people must be consistent with the marketing plan and product copy platform developed. Consistency of messaging is key to consistent sales. We indeed put words in people's mouths. The right words derived from Right Ideas.

Increases effective communications and sales; more efficient use of costly human and technical resources; interactivity with consumer to allow match of sales message to consumer need; a plan to succeed.