Focus groups usually consist of six to ten respondents who are led through a targeted discussion of a particular product or service area by a skilled moderator. A one-way mirror or a videoconferencing unit allows clients the opportunity to observe the respondents' reactions.

Utilizing videoconference technologies, it is possible to view groups conducted at any of the more than 1,000 locations around the country in real time. Our current clients primarily enjoy the cost savings this modality offers and the time-efficiency it provides.

Focus groups are one effective tool that can be utilized to collect qualitative data relative to marketing.

This is a very popular method for gathering opinions, ideas, and for measuring a specific group's reaction to products.