Mode:
Mail Surveys

Description:
Using various databases, mail studies allow you to contact a large number of consumers in the comfort of their home or office. For a small monetary incentive, they will provide valuable purchase decisions and product use information. With targeted, incentivized surveys, our return rates average around 42%-48%.
Benefit:
Good quantification with statistical reliability; excellent response rates with RII incentive methods; relatively inexpensive and quick to execute to a targeted market group.
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