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New Product Development Research
New Product Development Research
Description:
This type of research can help a company find market niches in an already mature market or explore opportunities in emerging markets. It can drive design teams or allow them to test design concepts and prototypes before manufacturing. It can be used to analyze both form and function before committing to capital expenditures for manufacturing capacity.
Benefit:
Allows manufacturers to drive the sales process by presenting distribution chain members definitive data about consumer choice. Can kill bad product ideas early on to limit development expenditures.
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