The telephone can be an effective research tool when used wisely. We understand consumer sensitivity to phone abuse. That's why we utilize a strategy that includes preliminary interview scheduling and financial incentives. Interviews are recorded for later transcription, review and analysis. We can also edit the recorded calls to allow marketing and customer service personnel to hear the respondents in their own words.

Interactive research modality asks a question, gets an answer and details, small numbers of highly targeted prospects can give good ideas; can be conducted at target market convenience; can be national instead of just done in one location; works best with preliminary paper contact of some kind.