Mode:
Web Surveys

Description:
Like mail surveys, this is a quantitative research method which allows the respondents to complete the survey without inconveniencing them. We have tested the return rate for web surveys vs. print survey fulfillment.
Responsiveness to web surveys is growing quickly.
Responsiveness to web surveys is growing quickly.
Benefit:
Extremely fast to conduct; requires much larger sample to get needed quantification; well-suited to markets where a computer is used in daily work.
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